May 17, 2021

Info IEC

Business & Finance Information

Barnes & Noble’s New Boss Tries to Save the Chain—and Traditional Bookselling

A year ago, John Radford had little control over the book selection at the Barnes...

A year ago, John Radford had little control over the book selection at the Barnes & Noble store he manages in Idaho Falls, Idaho. Executives in New York decided which titles to carry. The retailer’s 600-plus stores were expected to follow that blueprint.

Mr. Radford had to stock dozens of James Patterson and John Grisham books, even though there wasn’t that much local demand. Often, he’d have to return about half the inventory after a few months.

These days, he is the one calling the shots.

Led by Chief Executive James Daunt, Barnes & Noble Inc. is abandoning the strategy that made it a bookselling behemoth two decades ago—uniformity designed to create economies of scale and simplify the shopping experience. Instead, the company is empowering store managers to curate their shelves based on local tastes.

In recent months, Mr. Daunt has cut the ranks of once-powerful staffers who supervised large groups of stores and fired nearly half of the company’s New York-based book buyers, powerful tastemakers who decided which titles stores should carry. In the process, he has severed decadeslong relationships with publishers who paid to have their books placed in stores.



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