The golf trade is seeing a surge in demand throughout the pandemic, with PGA Tour Superstore reporting a 55% enhance in total year-to-date gross sales in contrast with 2019.
Demand is so excessive that suppliers are struggling to maintain up, Dick Sullivan, CEO of PGA Tour Superstore, mentioned on CNBC’s “The Alternate” on Friday.
“We’re listening to that factories are buying further factories abroad to maintain up with this unbelievable demand,” Sullivan mentioned.
“The demand has been unprecedented,” he mentioned — and surprising.
“There is not any factories wherever world wide that predicted this type of progress,” Sullivan mentioned.
“In plenty of circumstances the assumptions had been that after we had been vaccinated, as soon as folks had been in a position to return inside, that much less folks can be outdoors, and we’re not seeing that,” he mentioned. “We’re persevering with to see folks wish to be outdoors.”
PGA Tour Superstore can also be going through the identical supply-chain challenges as others within the retail trade, with congested ports, container shortages and Covid-19 outbreaks slowing shipments.
“We’re not proof against what we’re seeing all over the place throughout all industries, however we’re working with all our suppliers, and, you already know, what could have been just some days of lead time sadly is popping into weeks,” Sullivan mentioned. “However I used to be in California this week working with suppliers to see how we are able to speed up the lead instances to ensure we fulfill this demand.”